Magazine article Art Business News

Being a Small Business Has Its Advantages ... If They're Exploited

Magazine article Art Business News

Being a Small Business Has Its Advantages ... If They're Exploited

Article excerpt

There is a real advantage to being a small art and frame business. But keeping and satisfying customers as a small business takes a lot of work.

Here are some sobering statistics on the reactions of the average customer.

Nine out of ten customers who leave your gallery unsatisfied with your sales or service will not come back. They don't stop shopping for art and frames, they just do it somewhere else. Ironically, almost every one of those who leave unsatisfied will never tell you why. On the brighter side, eight out often who leave your gallery satisfied will shop your gallery again.

Here are some steps art dealers can take to cope with, satisfy and retain those customers:

Don't say "can't." No matter what the request, turn it into something that you can do. Almost every request has some type of alternative solution. Start with what the customer wants and work up or down the alternatives until you can find one that is acceptable.

Keep very close tabs on inventory. Customers today tend to want it now, and if you are out of stock, they will often go to great lengths to get it elsewhere. Inventory should be checked daily for low stock items. Every time a customer requests an item that you don't stock, the request should be noted and the product evaluated to see if it should be added. If a customer requests a product with which you are not familiar, get as much information from the customer about the item as you can so you can see about adding it. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.