Magazine article Book

Abracadabra ... Potter Manages to Lose a Few Fans

Magazine article Book

Abracadabra ... Potter Manages to Lose a Few Fans

Article excerpt

J.K. Rowling's recent charity work--meaning the two new Harry Potter "schoolbooks" whose proceeds benefit the poor--isn't the only news surrounding the Little Wizard these days (but it may be the most cheerful).

For instance: If you're thinking of working a little magic on the Internet using Potter's name, think again. Last fall, HarperStephens, a California company that registered 107 Harry Potter-related domain names, saw their get-rich-quick scheme go up in smoke. The United Nations' World Intellectual Property Organization granted Time Warner Entertainment (which owns the marketing rights of the four books in the Harry Potter series) ownership of every single one. Warner Bros. had just started filming the movie version of Harry Potter and the Sorcerer's Stone, and now they have the rights to such domain names as harrypottermovie.com, harrypotterfilm.org and harrypotterstore.com.

But HarperStephens wasn't the only one to get burned in the domain debacle. Warner Bros. …

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