Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Jonathan Lines joined Fish4 in 1999 as sales and marketing director. He was formerly commercial manager for the BBC's web operation, beeb.com. Previously, Lines worked with United Provincial Newspapers as national sales manager. He then moved to the Capital Radio Group.

Oooh what a big capital 'T'. A capital letter, by its very nature, heralds a beginning, which is an indication that this writer places a lot of emphasis on his beginnings.

Such vertical writing takes a lot of personal discipline and this writer has certainly achieved it. In many respects this is quite a private man -- he probably 'performs' well under the spotlight, but it will be done to achieve a particular end rather than being an end in itself.

This man has style, determination and an uncompromising sense of purpose. Rather than argue, he just goes ahead and does what he regards as necessary.

That Greek 'd' hints at a well-honed sense of the aesthetic, and the unusual mixture of connections and breaks between letters signals that he solves problems with an interesting mixture of intuition and logic. …

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