Magazine article Folio: the Magazine for Magazine Management

Spy's '100 Most Appalling' a DTP Cut & Paste Job

Magazine article Folio: the Magazine for Magazine Management

Spy's '100 Most Appalling' a DTP Cut & Paste Job

Article excerpt

Spy's' 100 most appalling' a DTP cut & paste job

New York City--When a page designer needs to juggle around the 100 most appalling people, places and things, it's time to break out the desktop publishing system. Keying on the October issue, the editors at New York City' satirical monthly Spy plan to use the complex annual "Spy 100" as a launching pad for its conversion to desktop.

The standard size magazine frequently runs 120-plus pages, about 50 of which are editorial. Art--often small dingbats done by freelance artist Natasha Lessnik on a Macintosh--plays a big role in the satire, as do tiny photos. Spot color is widely used and, less frequently, four-color photos and illustrations.

Although publisher Thomas Phillips and the business staff use Macintoshes to manage finances and advertising schedules, Spy editors E. Graydon Carter and Kurt Anderson opt for XyWrite to compose such adjectival barbs as "bosomy dirty book writer" on $600 IBM PC clones.

At present, virtually the entire publicator is produced by conventional means. Spy's printer, Quad/Graphics, Inc., Pewaukee, Wisconsin, makes galleys from floppy disks expressed from New York. Art director B.W. Honeycutt then provides boards with art, which is stripped by hand.

"For a magazine like Spy, [moving to desktop publishing] is a major feat," says Phillips, an avid Macintosh fan since shelling out $3,400 for his first Mac system in 1985. "Graphically, [Spy's] very sophisticated."

Juggling the 100 most appalling people, places and things "is exceedingly complex," says Joseph Mastrianni, associate editor. …

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