Magazine article Editor & Publisher

Boston to Be New 'Metro'-Polis

Magazine article Editor & Publisher

Boston to Be New 'Metro'-Polis

Article excerpt

Commuter tab enters tough market

The advertising climate is lousy, the market crowded, and the transit system unreceptive, but Metro International is pushing forward with its plan to take on Boston. The European transit-paper publisher is set to launch its second U.S. paper Thursday. Unlike most Metro papers, which circulate among commuters in city transit systems, Boston's will be distributed through hawkers and boxes after state transit officials refused a Metro deal. The Telegraph in Nashua, N.H., will print the paper, with an initial net distribution of 175,000 planned.

Like its siblings, Boston's Metro will be a free, daily tabloid aimed at commuters looking for a quick read.

Metro International, with 18 papers in 14 countries, positions each as a paper with a high readership among the 18-to-34-year-old set highly coveted by advertisers. In Philadelphia, where Metro made its U.S. debut in January of last year, the Philadelphia Daily News conceded that Metro skimmed off some of its circulation. …

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