Magazine article Marketing

Inside a Law Firm: Carolyn Ten Holter

Magazine article Marketing

Inside a Law Firm: Carolyn Ten Holter

Article excerpt

Carolyn Ten Holter, marketing executive, Speechly Bircham

"I have been working as a marketing executive at Speechly Bircham since January 2001. I did a law degree as I originally wanted to be a barrister but when I graduated in 1993, I decided it wasn't for me.

"At that point, I fell into marketing and found I had an aptitude for it. I started in publishing, moved to marketing IT and then worked for PR firm Smith & Jones Communications.

"But I had a hankering to use my degree so I moved to Speechly Bircham this year. My brief covers a number of projects, including e-business. We are revamping our web site and are also in the process of setting up an intranet. We are now working toward a client extranet where clients will have access to their own billing and project details.

"CRM has also been a big project for me since joined and I have been explaining what it is and the difference it can make. …

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