Magazine article Marketing

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Magazine article Marketing

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Article excerpt

Myrtle seems to be expanding this week. You can tell by the lack of coffee cups and chairs. But that's OK. Next week we Might shrink a bit. I can currently see about 20 people sitting around our two big workbenches.

"Like a dinner party with laptops," as somebody once described it to me. The bass thumping through the soles of my shoes suggests our vast maze of basements are playing host to our mobile population of freaks, geeks and photographers.

Fluidity is good You get to meet all kinds of people, you bump into old mates, you get to say random things such as: "Let's get a bishop. Ask if he has a daily rate." And clients seem to like it too, which is handy.

By outsourcing as much as possible, Myrtle keeps itself free of any agenda to sell one specific kind of solution over another. You can't blame ad agencies for saying: "Of course we can solve your marketing problem... with advertising." They have buildings full of creatives, planners and production people. The same goes for new media agencies, product designers and interior decorators. …

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