Magazine article Management Today

Speaking Out: Richard Susskind

Magazine article Management Today

Speaking Out: Richard Susskind

Article excerpt

FUTUROLDGIST

Professor Richard Susskind knows about the future. So revered is he that the Lord Chief Justice once turned to him for advice about how IT could help speed up the wheels of justice. So who better to invite to address an august audience at the Royal Society of Arts on the subject of 'Tomorrow's Professions'?

For such a potentially complex subject, his message was simple: 'Adapt or die.' It's all part of his direct approach. With his mop of black curls, deepset eyes and a Scots accent, he evokes shades of Chancellor Gordon Brown -- scary! But he walks the talk. 'Extinction awaits professionals who fail to grasp new opportunities,' he says -- and means it.

Impressively for one speaking on how IT will revolutionise even the fustiest of professions, his PowerPoint skills were pretty good -- he used good pictures rather than text to illustrate key points. But his bullet points lapsed into prompting notes rather than real visual aids. …

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