Magazine article Marketing

Company Cv

Magazine article Marketing

Company Cv

Article excerpt

Company facts

First Drinks Brands is a UK sales and marketing company owned by Bacardi-Martini and William Grant and Sons. It was established in London in 1942 as an importer of eastern European wine and was called Teltscher Bros. It changed its name to First Drinks Brands in 1996, and today is responsible for the sales and marketing in the UK of drinks brands including Glenfiddich malt whisky and Stolichnaya Vodka.

In November 2000, First Drinks Brands ran a campaign to promote its Di Saronno Originale liqueur, which left the UDV portfolio earlier that year. The campaign consisted of TV, direct mail and sampling.

In March 2001, First Drinks Brands announced it was to relaunch its Tio Pepe sherry brand, which will be supported by a [pound]6m advertising push over three years. The revamp includes a new bottle and a print and outdoor campaign through Brandhouse WTS.

According to MMS, the company's top brand supported by advertising in the year to January 2001 was Glenfiddich with [pound]1,012,963. …

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