Magazine article Marketing

Amazon Remains Pre-Eminent as Retail Sites Increase in Popularity

Magazine article Marketing

Amazon Remains Pre-Eminent as Retail Sites Increase in Popularity

Article excerpt

Over half of all people using the internet from home visited online retail sites in March 2001, an increase of almost 10% over March last year.

They are accessing a range of e-tailing services, including books and music services, supermarket sites and electrical goods retailers.

The top two rankings continue to be dominated by the Amazon brand, through its UK and global sites. In March 2001, the combined and unduplicated reach of the Amazon sites was almost four times as much as its nearest competitor, Tesco.com.

The real battle for visitors has occurred in the rankings below Amazon, with four new entries to the top ten since last year. Tesco.com is one of those entries and has firmly established itself as the leading online supermarket.

Argos.co.uk has transferred its catalogue-based proposition online, and over recent months has also secured its place among the top sites.

Perhaps one of the most interesting changes to note over the past year is the decrease in the number of 'pure-play' e-tailers in the top ten.

In March 2000, eight of the top ten sites were pure dotcom retailers; this figure dropped to five this March, with the emergence of traditional online retail brands such as Tesco. …

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