Magazine article Black Enterprise

To Grandma's House and Beyond

Magazine article Black Enterprise

To Grandma's House and Beyond

Article excerpt

Business travel is big with African Americans

African Americans than ever, with destinations ranging from the sandy beaches of all the nation's most popular resorts to the hottest summertime festivals and concerts. But blacks are not only traveling for pleasure. Business travel is also booming, with many heading to conference and convention functions, according to a report released by the Travel Industry Association of America (TIA), a nonprofit trade group in Washington, D.C.

The report, The Minority Traveler, shows that domestic travel among African Americans has steadily increased over a two-year period. The report reveals that in 1999, business travel accounted for 21% of travel among African Americans, the same percentage rate as the average U.S. traveler. However, the data cites conventions and seminars as a more popular form of business travel among African Americans than the average U.S. traveler.

African American travelers also appear to be more budget savvy than their counterparts. The average trip spending is $407 for African Americans, compared with $438 for the average U.S. traveler.

"The travel industry is recognizing growth in minority travel and it is increasing on all levels," said Cathy Keefe, media relations manager for TIA. "In recognizing this trend, the [travel] industry has been continuously exploring those markets."

The report found that African American travel increased from 60.1 million person-trips in 1997 to 69.6 million person-trips in 1999, an overall increase of 16%, whereas only a 1% growth was reported for U. …

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