Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Marc Moninski joined Fishburn Hedges when the agency was founded ten years ago, and is now deputy chairman. He has worked for J WalterThompson, BMP DDB Needham and Valin Pollen.

A humorous perfectionist, 'honest broker' of a man with an acute sense of fair play. His precision and love of detail seems to know no bounds. So he's a bit picky.

Definitely a creative. His writing takes a very imaginative route as it dances over the page. This is the great persuader -- his arguments and reasons and justifications will be honed to fit their recipient to perfection. This chap could give classes on the subject of style!

Self-motivated, he'll always find his own route. Tactile and given to munching the occasional peeled grape, he seems to know just how to make himself (very) comfortable. He seems to have a very clear picture of his own 'image' and how to project it. The word 'poseur' flitted into and then out of my mind--if he is one then he's of the very nice variety. …

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