Magazine article Marketing

B&Q Boss Quits in Top-Level Dispute

Magazine article Marketing

B&Q Boss Quits in Top-Level Dispute

Article excerpt

B & Q marketing chief Mark Beeley has quit the company following a disagreement with senior management over the direction of its marketing activity.

Beeley, who has worked for the Kingfisher-owned DIY retailer for three-and-a-half years, has been director of marketing for the past 18 months. He resigned last week and is in negotiations over his departure date.

Beeley is understood to have been unhappy with the results of a company restructure instigated last October by chief executive Bill Whiting, when it was decided that B&Q's marketing function would be incorporated within a new commercial division.

"We had reached the next stage of discussions over the integration of marketing and it became apparent that we did not see eye-to-eye," said Beeley. "I'm looking at my options, but I've made no firm decision about my future.

Beeley refused to comment on the suggestion that his strategic input had been marginalised since the restructure, which saw B&Q divided into units overseeing its SupaCentre, Warehouse and Commercial strategies. …

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