Magazine article Marketing

Boots Creates New Role to Oversee Retail Brand

Magazine article Marketing

Boots Creates New Role to Oversee Retail Brand

Article excerpt

Boots has appointed the man aging director of its Health care International (BHI) division, Barry Clare, as its first group marketing director, with a brief to oversee the future direction of the Boots retail brand.

Clare, who has been at Boots for around ten years, moves to his new role in August, but will retain his existing board responsibilities for BHI and the international retail operation. He will be replaced as managing director of BHI by Alberto Culver International president Paul Stoneham.

The creation of the new role is a crucial move for Boots as it intensifies its focus on its core range of health and beauty offerings, including dentistry, hearing care, chiropody and makeovers. Clare's responsibilities will centre on developing the Boots retail customer offer in the UK, including new products and services, as well as store format innovation.

Clare's appointment will not affect the position of Boots The Chemists director of marketing Zoe Morgan, who will retain day-to-day responsibility for the retail brand's marketing activity.

"Barry's appointment is very much about the strategy that will take the brand forward," said a Boots spokesman. …

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