Magazine article Business Asia

Bloomberg Expands with New Programs

Magazine article Business Asia

Bloomberg Expands with New Programs

Article excerpt

PROVIDING THE ASIAN hotel industry with a celebratory outlet for its success is only one part of the Best Business Hotels in Asia Awards, Bloomberg Television's media syndication director James Ross says. Ensuring that hotels continue to improve their services to meet their worldwide competition head-on is another.

"My personal view is that Asian hotels are among the best in the world. The quality of Asian hotels is very high compared to Europe and the US, for example. They can, however, always do better," Ross said.

"This is one of the main points of these Awards -- to ensure that the hotels gain positive feedback, but also continue to improve their services."

The Best Business Hotels in Asia Awards, now running in its fourth consecutive year, is the culmination of a partnership between Bloomberg Television and First Charlton Communications. This year's competition will see over 85 hotels participate in the Award's 18 categories, ranging from Best Business Hotel in each country, to the overall Best Business Hotel in Asia.

As co-sponsors, Bloomberg Television has played a significant role in the promotional side of the event. Ross says Bloomberg Television's decision to become involved in the Best Business Hotels in Asia Awards was spurred by the affiliation between the company's target audience and guests of the hotels, which participate in the competition.

Bloomberg Television has already gained a strong reputation in the Asia-Pacific region for its television news and information services. Primarily aimed at professionals and business people who need information on financial markets, Bloomberg News has 1500 reporters and editors based in 80 bureaus worldwide, which contribute to 10 separate networks in seven languages. …

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