Magazine article Marketing

Marketer of the Year

Magazine article Marketing

Marketer of the Year

Article excerpt


Industry honours have been piled on Dianne Thompson during the past three months. This month she has been voted The Marketing Society's Marketer of the Year. In May, it was announced she would be the next president of the Chartered Institute of Marketing.

No matter how pleasing she finds these tributes from her peers, however, they pale in comparison to the thrill she felt at the event that catapulted her into the public eye. In December last year she won for Camelot the licence to run the National Lottery, after a fierce, six-month battle with Sir Richard Branson's People's Lottery. This famously included a successful court challenge to the National Lottery Commission decision to exclude Camelot from the final negotiations.

A handful of oft-repeated facts have given Thompson an image very different to that of earlier Camelot chiefs. She is a diminutive Yorkshirewoman with, in her own words, "balls of steel". She's a single mother, conflicting career demands having led to an amicable divorce from her lecturer husband a decade ago.

And, while she was promised the chief executive's job if she could beat Branson to the contract, her remuneration of [pound]330,000 including bonuses is a third less than that of her predecessor. Her acceptance of this reduced package, while widely criticised by feminists, is a response to widespread public condemnation of Camelot fat cats.

Thompson's career began in marketing, as a trainee manager with the CWS. …

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