Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Peter Boggs is chairman and CEO at Grey Desire. Born in the US, he moved to London in 1986. In 1991 he joined Grey Direct London as European director and CEO, and was president and chief operating officer of Grey Direct International.

Some writers use beautiful paper, their very best pen and place their scribings on the page with a surgical precision. Others, like this writer, choose to tear a sheet out of an old notebook and scribble a few lines.

Here we have someone who creates and works to his own agenda. He is practical, disciplined, logical, fast-thinking, sharp-witted and factual.

He hates waffle, time-washing and waste in general.

Currently wrestling with some problems, he is re-evaluating. The search is on, and he will not rest until he has found the answers.

Able to become emotionally detached, this writer is particularly analytical and self-critical -- his most well used tool is reason. His criterion is whether something will work, rather than how twill look. …

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