More Minority Households Gain Internet Access

Article excerpt


A recent survey on Internet usage reveals that minority households and senior citizens are making big strides when it comes to getting access to the Internet. The report, compiled from data captured in the syndicated Media Audit research survey, found that 44 percent of Black American households are on the Internet, an increase of 41 percent over the last three years. Among Hispanics, 42 percent of households have Internet access, an increase of 45 percent over the past three years. Sixty-three percent of Asian households were online in 1998 and 70 percent in 2000 -- compared to 58 percent of White households in 2000.

The research draws on online and traditional media in more than 80 markets across the United States. Nearly 25 percent of retired households are on the Web. That represents an increase of 84 percent since 1998. Households of those age 50 and older, both retired and not retired, increased their presence on the Web from almost 25 percent to more than 37 percent, an increase of more than 51 percent in three years.

"What we' re seeing in the latest research are the late arrivals," says Bob Jordan, co-chairman of the Houston-based research firm that produces The Media Audit. …


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