Magazine article Marketing

DRDB Appoints First Chief

Magazine article Marketing

DRDB Appoints First Chief

Article excerpt

The Digital Radio Development Bureau (DRDB) has hired Mike Spencer as its first marketing director and shortlisted four creative agencies to develop branding for the new technology.

Spencer will report to DRDB chief executive Terry Scicluna. For the past two years, Spencer has been carrying out consultancy work on a freelance basis, although for 30 years before that he worked at Thorn, alongside Scicluna for some of that time. Most recently he was brand and marketing director on Radio Rent-als, where he spearheaded the introduction of digital television services.

Spencer said he had been looking for a position that encompassed manufacturing, retailing and entertainment.

The DRDB has been in talks with ad agencies for the past few weeks with a view to building a brand for digital radio (Marketing, March 29). It has now shortlisted Barrett Cernis, Loewy, Wilson Associates and Duckworth Finn Grubb Waters to pitch for the business. …

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