Magazine article Marketing

ISPs, Services and Entertainment Prove Most Popular UK Web Sites

Magazine article Marketing

ISPs, Services and Entertainment Prove Most Popular UK Web Sites

Article excerpt

This week marks the launch of Jupiter MMXI's first set of weekly data in the UK. The addition of weekly data to the existing monthly reporting system enables subscribers to access the most timely, accurate and comprehensive data on the behaviour of consumers online.

The advantage for advertisers is self-evident, allowing them to track campaign reach and allowing brands online to understand on a week-by-week basis how their sites perform and how their consumers behave.

The first set of weekly data show results from the UK at-home internet population for the week ending June 10, when almost ten million people accessed the web.

Consumers spent on average two hours 25 minutes online, surfing the net for three days during the week. Among the most popular categories were internet service providers, portals, services and entertainment sites.

The retail sites of Amazon and Tesco.com were among the most popular sites in terms of average minutes spent and average pages viewed.

Another popular use of the web in terms of time spent was for chatting with friends and family using applications such as ICQ, MSN, AOL and Yahoo! …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.