Magazine article Marketing

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Magazine article Marketing

Comment

Article excerpt

Whether or not we're heading for a downturn, you won't have missed the stories of agencies and consultancies preparing to weather the potential storm by shedding staff. The sector is keenly aware of the business logic of cutting costs in these circumstances.

Yet most firms seem to be giving less consideration to the human cost of down-sizing. If companies would spend just a small fraction of the financial benefits these cuts generate, they could go a long way to cushioning the blow for the casualties.

Emotionally, they can be bruised by shattered self-esteem, recriminations about having been victimised and fears about wrecked careers. At the practical level they may be in a panic about mortgage payments.

Companies should consider funding outplacement support for those affected. It's not expensive-the cost per head could be less than half the monthly gross salary of an average agency or consultancy account director.

In the immediate aftermath of dismissal, when help is most needed, the wounds will be fresh so support should be delivered on a one-to-one basis by an outside intermediary, preferably consultants who understand the realities of, and have worked in, the communications business. …

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