Reports Show Broadband Internet Access Increasing

Article excerpt


Recent surveys on broadband Internet access show patterns of robust use and high demand by American consumers. Arbitron Inc. and the Coleman organization conducted a study that shows nearly one-third, or 31 percent, of Americans have high-speed access to the Internet. Of people with high-speed Internet access, 59 percent get broadband access through work; 27 percent have broadband access at home; and 15 percent have access at both home and work. Of the people with broadband access, known as "speedies" by the study, 86 percent say they are "extremely" or "very" satisfied with the high-speed service. College students reported they are more likely to get broadband at home in the future. They also say they are more interested in the Internet for online entertainment than other users, according to the study.

"To improve the number of residential broadband subscribers, providers should consider marketing content rather than just speed," says Coleman's vice president Warren Kurtzman. "Speed is good, but the study shows that it will take more than speed to get people at work to pay for broadband at home. …


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