Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Brian Waring is brand director at Virgin V Shop. He became marketing manager for Virgin Megastores and Our Price in 1995, and then head of marketing for Our Price in 1998.

Strong, outspoken, independent, assertive, goal-minded, determined logical, resolute, tactical, and single-minded -to the point of being rather inflexible.

People often ask just how graphology 'works'. Writing is communication, in many ways similar to the spoken word, and there are many direct parallels between the two. For instance, size of writing is like volume of speech, and pressure of writing is like emphasis of speech, and so on. This writing is fairly large, and is written with very heavy pressure. So what would you glean about someone who spoke quite loudly and with a great deal of emphasis? (Not that this writer necessarily speaks in that way, but he certainly writes like that!) He is no shrinking violet, that's for sure!

The writing is very consistent (staying power) with large upper zones (aspirations/goals), narrow letters judgmental) with wide spacing between the words (independent) and so on. …

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