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Clickability Introduces New Online Reporting System for Publishers

Magazine article Information Today

Clickability Introduces New Online Reporting System for Publishers

Article excerpt

Clickability, Inc. has announced the launch of Clickability Interactivity Reports, its advanced online reporting system. Clickability Interactivity Reports, the latest addition to the company's suite of Web-based tools, supplies online publishers with information about the way readers interact with content. Accurately measuring interactivity enables online publishers to identify their most vital content, understand reader preferences, and target better CPM (cost per thousand) rates for ad revenue.

Clickability builds, syndicates, and manages interactive Web-content saving, sharing, and printing tools for Web publishers. Its suite of tools has been selected by over 70 publishers, including The Wall Street Journal, CNN Interactive, Fast Company, and Popular Mechanics.

Clickability's Save This, E-mail This, Print This, and Most Popular tools provide the foundation for the Interactivity Reports that track and analyze readers' intent-based actions. Clickability Interactivity Reports are accessible via the Internet and provide customers with flexible reporting around save, e-mail, and print activity occurring on their site. According to the announcement, the report's advanced comparison module enables customers to quickly and easily conduct trending and drill-down comparisons of articles or sections within their site. With built-in export functionality, all data can be easily exported as a comma-delimited file for use with most spreadsheet and database software applications for additional analysis. …

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