Magazine article Marketing

Microsoft in Revamp of Hotmail to Bolster MSN

Magazine article Marketing

Microsoft in Revamp of Hotmail to Bolster MSN

Article excerpt

Microsoft has overhauled Hotmail, its flagship web-based e-mail service, in the service s most fundamental upgrade since its launch.

In a move designed to encourage users to develop a commercial relationship with MSN, Hotmail has been integrated much more closely with the company's MSN internet portal.

An MSN page offering a variety of MSN services, including mobile ringtones and links to retail partners, now greets users after they have logged in successfully. Before now the service took users straight to their e-mail inboxes.

The move is a bid by MSN to get more value out of its army of worldwide users. MSN claims to have 6.4 million customers in the UK and just over 110 million worldwide.

MSN has added a number of features, including a more sophisticated anti-spam filter, which allows users to set their filtering of junk mail at four different security levels. It also invites customers to download an MSN-branded version of Microsoft's Internet Explorer.

"The old interface looked dated, but this version is cleaner in layout and easier to navigate around," said Matt Whittingham, business marketing manager at MSN UK. …

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