Magazine article Marketing

Burger King Holds Talks on [Pound]11m Ads

Magazine article Marketing

Burger King Holds Talks on [Pound]11m Ads

Article excerpt

Burger King is in talks with agencies about its [pound]11m UK ad account, currently held by Lowe Lintas.

The Diageo-owned fast food giant has approached a handful of agencies about the account, although it is understood that none have yet been briefed to prepare for a formal review.

According to industry sources, Lowe Lintas has been briefed to work on another campaign, but the account will be put up for pitch if it proves unsuccessful.

Speculation has been growing about Lowe Lintas' hold on the UK business since it lost Burger King's $400m ([pound]280m) adult-targeted US task to McCann-Erickson Worldwide in January. Immediately prior to that blow, media planning on the UK account was shifted out of Lowe's media arm, Western, into Carat.

A spokeswoman for Burger King did not deny that agencies had been contacted about the account, but she added: "There has been no decision made to review our UK ad arrangements. …

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