Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Mark Dixon started his career marketing insurance to students at Endsleigh before working in Australia. He joined The Daily Telegraph as sports promotions manager, and has been marketing director for 18 months.

Independent, self-disciplined and as stubborn as can be-those little hooks on the end of long down strokes gives this away.

High on control, very much a 'my will will be done' individual, this man is that rare commodity-a natural leader. Never forget who is in charge.

Pro-active rather than reactive, here is someone who avoids leaving things to chance. He's strong, self-motivated, and has a penchant for detail. Note the interesting link he makes between the 'i' dot over the word eight, and the next letter- here we have someone able to forge links and connections that are denied to most people.

There is an element of defiance here-when he believes he has right on his side, he stands his ground.

Likely to be a 'work hard/play hard type-no messing about with :his man. …

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