Magazine article Folio: the Magazine for Magazine Management

Games Solves Cost Puzzle by Installing Mac Network

Magazine article Folio: the Magazine for Magazine Management

Games Solves Cost Puzzle by Installing Mac Network

Article excerpt

Games solves cost puzzle by installing Mac network

New York City--Unlike most of Games magazine's puzzling contents, it wasn't hard to figure out that reducing crossword page production costs from $180 to $6 was worth the price of a few Macintoshes. "I, and the production director, saw the writing on the wall--how we'd be able to save costs," recalls art director Barry Simon. "It was just a matter of convincing the publisher that was the way to go."

Jerry Calabrese, president and publisher of PSC Games Limited Partnership, and a pioneer of selective binding, bought the idea--and the first Macintosh II--last November.

Today, the publication for puzzle enthusiasts has a network of four Mac IIs for design, layout and production, and an IBM PC/AT for text editing. Software includes Aldus Corp.'s PageMaker and FreeHand and Adobe Systems' Illustrator 88.

Many of Games' pages are packed with black-and-white or two-color crossword puzzles. Some puzzles have tiny clues printed in the grid itself. The correct solutions, of course, are printed in a compressed format on answer pages.

For the many crossword pages, a computer-savvy associate editor, Mike Shenk, created a program that can produce a crossword puzzle and output the entire page in PostScript to a laser printer or directly to film on a Linotronic 300. "The crossword pages had the great cost savings," agrees Barbara Smith stark, production director. Before the Macintoshes and Shenk's program came on the scene, crosswords were produced conventionally using an Atex typesetting system. …

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