Magazine article American Forests

Honoring Tree-Planting Boosters

Magazine article American Forests

Honoring Tree-Planting Boosters

Article excerpt

AMERICAN FORESTS' tree-planting partner Eddie Bauer recently honored some of its own for their outstanding efforts to encourage customers to contribute to the specialty retailer's add-a-dollar, plant-a-tree program. The program encourages customers to add extra money to their final bill to plant trees in AMERICAN FORESTS' Global ReLeaf Forests.

Eddie Bauer's 10,000 sales associates in more than 500 stores competed for prizes that included computers, airplane tickets, scholarships, and mountain bikes; winners increased contributions to Global ReLeaf or showed outstanding team spirit.

"Of all the groups I've worked with in the past, the energy of the Eddie Bauer employees is just phenomenal," says Karen Fedor, who directs AMERICAN FORESTS' Global ReLeaf program.

"They are extremely enthusiastic about the program ... Once they commit to something they're committed all the way."

Fedor recalled working with some of the employees at recent plantings in Puget Sound and the Chesapeake Bay region. "It was great because they got to experience the fruits of their labor ...

"[Planting trees] re-energizes them. …

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