Magazine article Marketing

Company C V

Magazine article Marketing

Company C V

Article excerpt


The now name for The Post Office Group

The Post Office Group rebranded as Consignia plc on March 26,2001. The corporate name is intended to reflect the business' position in the global distribution market, and was introduced to coincide with the government opening up the UK postal market with the 2000 Postal Services Act.

Consignia is a wholly owned government business. Its principal UK businesses are Royal Mail, Post Office Counters and Parcelforce Worldwide.

Royal Mail is the main business, and is divided into four units: Media Markets; Business and Consumer; Stamps and Collectables and Service Delivery. Parcelforce Worldwide is the parcel distribution arm. Post Office Counters operates through 18,500 branches in the UK.

In January 2001 Gillian Wilmot was appointed as Consignia's business and consumer markets managing director. In June 2001 Paul Troy took up the post of brand and communications director at Royal Mail.

Earlier this year Royal Mail launched a series of TV ads through Bates UK that target the consumer and business markets, with the respective straplines, 'Nothing gets through like a letter' and 'Think Royal Mail - and you're in business'. …

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