Magazine article Management Today

Speaking out Sir Jackie Stewart

Magazine article Management Today

Speaking out Sir Jackie Stewart

Article excerpt

MOTOR RACING ENTREPRENEUR

Being a champion at more than one thing is hard for most people. Sir Jackie Stewart makes it look like a doddle. With a talk beamed by satellite from Belfast to more than 8,000 people in 40 locations around the UK, he proved to be a champion speaker. It was aimed at engineers, particularly those in the motor trade. Stewart's record of 27 Formula One wins stood for 14 years so you could tick the box for authority on racing, but what about relevance to business? Well, Stewart has made the transition from sporting celeb to businessman with ease. His credentials doubly impeccable, his audience were all ears.

They were not disappointed. His technique was simply to tell it like it is. He moved straight into how he set up Paul Stewart Racing and how it went on to become Jaguar Racing. He had no problem in disclosing that Ford was a great sponsor but tight with margins. …

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