Magazine article Marketing

BA Reviews Agencies after US Attack

Magazine article Marketing

BA Reviews Agencies after US Attack

Article excerpt

British Airways has slashed its below-the-line agency roster and has confirmed it is reviewing all agency relationships in the aftermath of the terrorist attacks in the US.

The airline has dropped Carlson and Claydon Heeley Jones Mason from its below-the-line roster. BA said it would produce more of its direct work in-house.

Tullo Marshall Warren will now serve as the lead agency on its direct marketing account, estimated to be worth [pound]10m, with Black Sun playing a supporting role.

A BA spokeswoman said: "We are reviewing all areas of our business and agency relationships are one of those areas. We are reviewing the relationships we have with all of our agencies."

M&C Saatchi, the airline's sole above-the-line creative agency appears to be the most secure on the roster. But it could suffer heavily if BA, its flagship account, cuts its [pound]18m adspend dramatically. The agency denied it had been put on alert and said it had been working closely with BA on its crisis strategy. …

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