Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Tim Evans is marketing director for BT Consumer. He has worked at BT for ten years. He was previously in charge of BT's marketing communications team and moved to his current post in January this year.

This is an especially interesting and some what complex fellow.

Spontaneous, uncompromising and very, very bright, he appears to be doing a little contemplation at the present time- possibly with a view to doing a re-organisation of some sort. I notice he has the ability to emotionally abstract himself from a situation and make decisions based on the facts and what he deems viable rather than on assumption and mere possibility. There will be times he appears distant and detached - this is not because he is but rather that he chooses to appear so-a means to an end!

The fact is that here we have a first-class tactician with a particular talent for taking advantage of the moment Appropriate adjectives are many and various, and they include creative, fastidious, demanding, ruthless, decisive and generous. …

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