Magazine article Marketing

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Magazine article Marketing

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Article excerpt

The press over the past few months has bombarded us with stories on the slowdown across the marketing services sector.

Rather than getting itself into depression, the industry needs to stop wallowing in the self-pity of the economic slowdown and realise how to turn this situation into a positive. Agencies have made staff cutbacks in various areas. But take a moment to think how the people left behind feel and how crucial they are to the success of your business.

What impact have these stories and changes in your agency had on your staff's morale? How can you make your business more robust than before?

You must value and nurture what you have. After all, our business is nothing without its people. This is an opportunity to get people working more closely together and putting the fun back into our business.

This is a time where you should be presenting exciting challenges to your employees, stretching their ambitions and helping them to grow their careers within your agency. …

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