Magazine article Journal of Property Management

Rev Up Your Job Search!

Magazine article Journal of Property Management

Rev Up Your Job Search!

Article excerpt

Need for speed drives candidates online

The need for speed, as well as convenience and accessibility, are driving an increasing number of job candidates to conduct their job search online. In spite of the current economic downturn, both job candidates and employers are turning to the Information Superhighway to meet their employment needs.

As searching for a job online has become an accepted practice, traffic has increased on many of today's large job boards and niche sites. Additionally, recruiters and employers cant deny the cost savings of looking for candidates on the Web. While companies used to spend 20 percent of a new hire's salary to fill a position, the Net is sharply reducing that price tag.

Job Searching at Netspeed

While only about 4 percent of 2,800 Internet users say they found their existing job via the Web, according to a study by Cambridge, MA-based research firm Forrester Research, the number of job hunters and recruiters currently visiting the estimated 10,000 plus online career sites is registering in the millions. Case in point is popular online job site Monster.com, which alone attracted more than 6.5 million unique visitors in the month of June, according to Media Metrix, a New York firm that monitors site traffic.

Moreover, Monster.com has expanded its reach by launching ChiefMonster to tap into the executive ranks, with mote than 250,000 executives already signing on. This is not surprising since a recent survey by 6FigureJobs.com found that 92 percent of its 50,000 registered executive members intended to utilize the Internet in their next job search.

Even as many major firms are belt-tightening by laying off thousands of workers, an army of recruiters and private headhunters continue to use the Internet more than ever. In many cases, the Internet is the preferred tool over more traditional methods of recruiting because it's capable of opening a door to a treasure trove of candidates, which could never be tapped by using passive classified ads.

In fact, one of the ironies of the Internet is that its ability to instantly transmit information throughout the world is both its greatest strength and weakness. That's because companies not wishing to be left behind have launched information-laden Web sites that have cost millions to build. But in addition to doing a great job in promoting companies' products or services, many of these sites are so user-friendly that they easily become databases for savvy recruiters or HR departments of competing firms.

"Corporate public relation and marketing departments play a key role in the dissemination of such information," says Ira Winkler, founder of Internet Security Advisors Group. "Unfortunately, they tend to go overboard, putting out too much information that makes its way into a variety of public and private databases."

Speed Bumps Ahead

At the same time the current slowdown gives recruiters more quality applicants to choose from, it makes the average job seeker's task much more difficult.

"Currently, we have 17 million registered job seekers and 12 million posted resumes on Monster.com," says Kevin Mullins, a spokesman for Monster.com. "Today, the job applicant has no choice but to be pro-active.

Just a short year ago posting a resume online automatically assured maximum exposure and at least some e-mails or phone calls. But not any more.

Aside from having an impeccably written resume - free of grammatical errors or unnecessary wordiness - it's also critical for job seekers to carefully review their resumes to make sure that they include the right words to describe their skills or expertise.

Keyword Cruise Control

Recruiters and employers retrieve online resumes via keyword searches. When a recruiter does an electronic search the results are ranked by the number of times the keywords searched for are found in the resumes listed. …

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