Magazine article Editor & Publisher

Digital Output

Magazine article Editor & Publisher

Digital Output

Article excerpt

Time to unwire the workplace?

Beyond assisting remote staffers, wireless technology may benefit on- site operations

This column is not about trying to sell news and information via wireless services. So stifle that yawn. It is an early alert about interesting innovations in wireless workplace connectivity and tools that enable mobile workers to do their jobs better and faster.

I write this after watching more than 40 presentations at the recent DemoMobile conference in La Jolla, Calif. Of so many conferences, this is one of my favorites. It glances at emerging technologies and explores business methods of entrepreneurs. (Yes, there are still some of those around.)

Of the wireless technologies being developed and deployed, the one that may hold the greatest potential for newspaper companies is the one with the most complicated name. Technical protocol 802.11b, sometimes referred to as WiFi, is the equivalent of a wireless Ethernet, connecting computers to a hub or to the Internet. And it is fast, moving data at 11 megabytes per second -- truly broadband speed.

For the media industry, such technology has two important uses: wireless access to both public and corporate networks and expanding connectivity to parts of a corporation that have been bringing up the rear in the technology revolution.

Wireless access

I have been using an 802.11b PC card during my travels for the past year and find it a very reliable way to connect to the Internet and handle my connectivity and communications chores. The card is only slightly larger than a typical PC card because its antenna needs to be outside the computer slot. Once I plug it into my laptop, all I need is access to the card's hub. Airports, universities, and similar public places are deploying these network hubs.

MobileStar's network has arranged to put wireless hubs in American Airlines' airport clubs. Since it is easier and cheaper than pushing wire through hundreds of rooms, hotels also are starting to use this technology. Even some Starbucks locations have 802.11b access. Order a large mocha, plug in, and get wired. As 802.11b networks expand, they will give newspaper reporters and sales staff more efficient access to their offices. Keeping those folks on the street is good for business. As more wireless network hubs are installed, information-technology managers should think about how to supply and support this new method of staying connected.

Expanding connections

Even more important are the opportunities to use wireless connectivity within a newspaper company's internal networks. …

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