Magazine article ABA Bank Marketing

Holding on to Existing Employees

Magazine article ABA Bank Marketing

Holding on to Existing Employees

Article excerpt

Retaining and motivating people sometimes seems like a job in itself. The more people who work for you, the more your job seems like Chief People Problem Solver. I'll bet you never thought that a background in psychology was essential to be a good manager! As bank marketers, however, you have the ability to combine strong marketing skills with good old-fashioned management techniques. The result is a winning formula.

The right work environment goes a long way in helping retention. People are likely to stay and be energized on the job when they feel acknowledged and important. The secret of keeping and motivating your people is the same secret as being a good manager.

Environment sets the stage. An open yet private environment goes a long way toward making people comfortable. We know that people sitting on top of each other in cubicles doesn't work so well. You can accomplish the openness of the platform by giving people more space and more effective partitions. Create a central area that encourages people coming together informally. This new interpretation of the coffee klatch gives people permission to build community.

Define their purpose. People want to be valued. They create value most effectively when they understand how their job fits into the big picture. When jobs are described in terms of value creation, a new level of seriousness and commitment occurs. This makes a big difference in productivity and output.

Understand what motivates them. A person who is economically driven will perform differently than someone who is challenged by knowledge and research. Someone who is driven to help others will have a different approach than someone who wants to direct and manage others. There is room for all kinds of people. The key is to match them to the job that best suits their motivational predisposition. …

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