Magazine article Management Review

A Message to Members

Magazine article Management Review

A Message to Members

Article excerpt

A Message to Members

Quality. Globalization. Integration. Growth. These are the principles that guided your Association this year.

AMA's quality, as measured by our members and customers--the only people who can measure it--is at an all-time high. Yet because quality has no saturation point, our staff and speakers continue to press hard for further improvements.

Some years ago, Marshall McLuhan described the world as a "global village." Indeed, as national trade boundaries crumble, it is also becoming a global shopping mall. As a result, globalization has become an imperative for virtually every organization--and certainly for AMA. Our successful operations in Europe, Canada, and Central and Latin America, augmented by exciting initiatives with Pacific Rim countries (including some programs with the cooperation of the Japan Management Association) have enabled us to become more international in our outlook.

Our domestic programs increasingly deal with global issues as well. Again this year, Management Centre Europe's Top Management Forum, held in Paris in June, featured world leaders in business and international affairs. And for the first time we presented programs in Moscow--on international marketing and business applications of the personal computer.

Our strategy of integration aims at making it easier for you, our members, to benefit from AMA's many capabilities: seminars, briefings and courses; meetings delivered to customer sites in person and via satellite; books and periodicals; reproducible training-workshop materials; self-study programs; audio- and video-tape training cassettes; corporate planning guidance; membership briefings; information services; executive roundtables; courses for chief executives; and programs for youth.

Finally, there is our newly adopted goal of growth, which will surely be achieved if the above three principles are successfully followed. Indeed, even without having had this articulated goal in the past, AMA's revenues have increased over the past five years by over 8 percent annually.

Through the commitment of our staff members and our many AMA friends--speakers, course leaders and writers, for example--AMA had another record year as measured by financial standards. Revenues for fiscal year 1988-89 of $126 million exceeded the year's expenses by $6 million, and AMA's net worth increased by almost 30 percent.

The more important financial issue, however, is the long-term economic benefit that the use of AMA's products and services provides to you. …

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