Magazine article Talent Development

Becoming a Coach

Magazine article Talent Development

Becoming a Coach

Article excerpt

The inside scoop. "A coach challenges you and takes the time to find out what winning in life means to you, says business coach Alison Hendren. "A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential."

Coaches and mentors help people work smarter. They help clients establish, focus on, and reach new goals, such as improved time management, speaking, and strategy-development skills. Kodak, AT&T, and IBM retain coaches for their managers, as do many other organizations.

Coaches meet with clients periodically, usually in person or via phone, but the Web facilitates an increasingly vital communication method: email, Online coaching, a new trend in the field, is a blended approach that surmounts the "I'm too busy" executive excuse with the accessibility of the Internet.

Salary survey. According to the International Coach Federation, many business coaches charge individual clients $200 to $450 per month for one 30-minute session per week. …

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