Magazine article Marketing

ITV Digital Hands CRM Job to Telecoms Marketer. (Direct)

Magazine article Marketing

ITV Digital Hands CRM Job to Telecoms Marketer. (Direct)

Article excerpt

ITV Digital has appointed Deborah Corless as director of customer relationship marketing.

Corless, a former One 2 One marketer, comes to ITV Digital from Telecom New Zealand, where she has held various marketing roles since 1995, most recently marketing manager for consumer.

Charged with reducing the service's churn rate, currently at 23%, through direct communications and loyalty programmes, Corless reports to director of marketing, Jeremy Dale.

She replaces Gabrielle Simcocks, who left after three years with the company at the end of August to spend more time with her family. Together with Dale, Simcocks presided over the recent DM repitch in which Joshua beat incumbent Blue, Black Hole, Craik Jones Watson Mitchell Voelkel and TBWA/GGT Direct.

Corless said she would seek out unconventional ways to hold onto customers. "Relationship marketing is such an old-fashioned term," she said. "I'm here to make the customer experience better and make them want to spend more time and money with us. …

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