Magazine article Information Today

IIA Annual Convention and Exhibition Focuses on the Customer Connection

Magazine article Information Today

IIA Annual Convention and Exhibition Focuses on the Customer Connection

Article excerpt

IIA Annual Convention and Exhibition Focuses On The Customer Connection

The Information Industry Association's (IIA) 21st Annual Convention and Exhibition took place in New York this year at the New York Hilton and Towers, September 10-13. The theme of the convention, "The Customer Connection," provided for a wide array of sessions focused on exploring the current growth mechanisms of the industry and how they affect current customers and the prospective customer base. Strong emphasis was placed on understanding customer environments and operations, marketing and market expansion, competition, cooperation and compatibility, and the global information industry.

Opening Day

Opening day offered the annual Global Business Briefing. Representatives from international information industry trade associations reported on how the information industry is growing in their respective countries. Various IIA division and committee meetings took up a good part of the afternoon and were followed by the popular annual Deal-Making Session. This session, touted as a convention trademark, is designed to showcase registrants interested in making business deals, publicizing joint ventures, and developing marketing agreements during the course of the convention. The day ended with the traditional welcome reception that enables IIA members, old and new, to meet and discuss the industry in a casual and relaxed atmosphere.

Day Two

Monday, the second day, kicked off with the Convention welcome given by T. Alex Edge from AT&T and Haines Gaffner, chairman of LINK Resources Corporation. The welcome was immediately followed by two consecutive plenary sessions dealing with Understanding the Internal Corporations and Information Environments and the Strategic Influence of the CIO. The exhibit hall opening at noon offered lunch and a chance for attendees to tour the exhibits before the afternoon plenary session on Voice Services started.

Although vendors of online databases, CD-ROM, and various types of software were represented in the exhibit hall, the exhibits were dominated by telecommunications, videotex, audiotex, and voice messaging. Attendance in the exhibit hall was light compared to last year.

Day two ended with the Small Business Presidents dinner. During the dinner, Elizabeth B. Eddision, chairman of Inmagic, Inc., was honored for her achievments in entrepreneurship within the information industry. …

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