Magazine article Marketing

Pen Portrait. (Marketing Mix)

Magazine article Marketing

Pen Portrait. (Marketing Mix)

Article excerpt

Jenny Biggam is marketing director at Carat with overall responsibility for promotion and new business strategy. She also runs its data planning department. Prior to this she was a broadcast director.

Meticulous, accurate, detail conscious, diligent, factual focused, realistic, responsible. How's that for a start? Also generous, spontaneous (in a controlled sort of a way) and funny (with out being' in your face'). If this writer describes something then that is how it is.

An achiever and an excellent finisher-this writer would definitely rather be getting on with things than marking time or messing about.

Although she is unafraid of performing in the public arena (and can act a part when needs must), she is not a natural extrovert-unless extremely provoked; and is sometimes guilty of being a bit too hard on herself and of taking herself a bit too seriously.

It is not that she is shy, but rather that whatever she does usually has a productive payoff. …

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