Magazine article Marketing

Pen Portrait. (Marketing Mix)

Magazine article Marketing

Pen Portrait. (Marketing Mix)

Article excerpt

Suki Thompson is managing director of the Haystack Group, a consultancy and online service that helps clients find and work more effectively with agencies across all disciplines in the marketing services sector.

People often wonder how much information I have about each writer. I need to be told whether the writer is male or female. I require the sample to be written on plain paper and that the writer describes his or her journey to work (content is irrelevant; my sole object being to get the writer to write freely). Marketing cuts off any letterheads.

There has only been one instance in which I recognised the identity of the writer.

In this case I got plain paper, but the writer chose to write something of her own choosing -- behaviour which ties in exactly with my ensuing analysis of her writing. She has her own view of how things should be done and that, precisely, is how she'll do them.

She's high on control, very good indeed at pacing herself. …

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