Magazine article Marketing

BT Open World to Push Games and Music Sites

Magazine article Marketing

BT Open World to Push Games and Music Sites

Article excerpt

BT Open world, the telecoms giant's internet business, is to launch a multi-million pound through-the-line campaign for its subscription-based games and classical music sites.

It has briefed Abbott Mead Vickers BBDO to promote the sites which launch next year. It has also appointed BT Cellnet's head of network marketing Edward Pertwee to be marketing manager of BT Open world and oversee all advertising for the services.

The company announced last week that its games arm, Games Domain, will offer 200 games sourced by third-party providers available on both broadband and narrowband.

GamesDomain.co.uk will offer a multi-player function as well as a peer-to-peer service that lets gainers play each other directly. It is teaming with Sony Computer Entertainment to provide its broadband games connection to PlayStation 2 and is in talks over a tie-up to give PlayStation 2 gainers to chance play other gainers simultaneously over the internet.

BT Openworld's music offering has been created as a joint venture with privately owned classical music service provider Classical. …

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