Magazine article Management Review

An Essential List of Books That Won't Be Published

Magazine article Management Review

An Essential List of Books That Won't Be Published

Article excerpt

An Essential List of Books That Won't Be Published

The publishing industry has served the corporate manager well. In recent years scores of on-target books--the how-tos, the how-not-tos, the executive success stories and the corporate confessionals--have instructed, excited, involved and even provoked the hard-pressed executive in search of new ideas on how to manage effectively.

But in their search for the best, America's publishers have ignored potential topics of concern to a small but interested audience. One can fantasize: What if publishers made slight adjustments in their current best-seller lists?

Meager Trends: The major upcoming business trends have been noted in many works. But there are other trends, small and insignificant, perhaps, but of great portent nonetheless. What direction, for example, are watercoolers taking? Is the hot water getting hotter and the cold water getting cooler? What musical selections can we expect to be featured by Muzak on the elevators of the '90s?

In Search of Elegance: Even if your work performance is mediocre, an air of refinement and polish will allow you not only to get by but to move ahead. That is what this book insists as it "traces those aspects of elegance, from appearance, to conversation, to taste in food, drink and music, that can help to cover up work deficiencies. What should be ordered for lunch when dining with superiors? With clients? Learn how to discover the "in" topics, so you'll always appear suave, debonair and, above all, elegant.

No Trump: Learn how to keep your job and win salary increases while doing as little as possible. This work brings to public attention the secrets of corporate inertia as revealed through a study of the game of bridge. Learn when to bid for a promotion. Learn when to pass on an advancement and when never to declare. Are contracts your game? Discover how you can honor a contract even when you're the dummy.

I. A. Cocker: If the world of business is "dog eat dog" as many critics contend, then you must learn how to adopt a doglike attitude to get ahead without increasing your work load. Learn from famed executive Leon I.A. Cocker the canine tactics that made him a legend in his own company. …

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