Magazine article Business Asia

Are You an Employer of Choice. (Recruitment)

Magazine article Business Asia

Are You an Employer of Choice. (Recruitment)

Article excerpt

ARE YOU AN Employer of Choice (EOC)? This is a question you will be asked more frequently, and without an appropriate response you may miss out securing the best available people for your business.

So what is an EOC? A definition widely recognised in the USA is "any employer of any size in the public, private or not for profit sector that attracts, optimises and holds talent for long tenure because employees choose to be there."

Becoming an EOC is as much about the attitude your business has towards your staff as it is about the conditions of employment. The reality is that most companies are already Employers of Choice, but have not identified how they are and, more importantly, communicated their key Employer of Choice benefits internally or externally.

The first and most important point is to make sure your company tackles internal issues before any external marketing is initiated. If, for example, your company suffers from higher staff turnover than what would be considered acceptable in your industry sector, the solution to this issue must be your first priority. Any external marketing that claims an EOC status, whilst you are experiencing turnover issues, will only create more problems.

Becoming an Employer of Choice may relate to one or a number of initiatives. Some of the initiatives companies embrace are higher than average income, being family friendly, strong skill development and training policies, profit share, performance bonuses (beyond the sales team), sound environmental policies, etc. …

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