Magazine article Marketing

Government Proposes Euro Ad Push

Magazine article Marketing

Government Proposes Euro Ad Push

Article excerpt

The government is considering a major marketing campaign to inform the UK public about the need to familiarise themselves with the euro following the launch of the single currency in most EU states this week.

If the campaign gets the go-ahead, the public information programme will include a range of media. It will focus on the message that Britons will no longer be able to use any of the national currencies of the countries within the Eurozone from the end of February.

The campaign will target people who may be unaware of the changeover dates and the fact that they will need to use euro notes and coins when travelling to countries such as France, Germany and Italy.

It is not known whether agencies have been approached about creating the advertising.

However, any UK government campaign that promotes awareness of the euro could provoke fierce opposition from the Conservative Party, which is likely to view it as an attempt to pave the way for a referendum on joining the the single currency. …

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