Magazine article Management Today

Removing Creative Blocks. (Brain Food)

Magazine article Management Today

Removing Creative Blocks. (Brain Food)

Article excerpt

Have a clear objective. Trying to be creative without one won't get you very far.

Don't evaluate your ideas immediately. Write them all down, even if you think they're no good, and select the best at the end.

Remember there is no risk in coming up with ideas -- only in implementing them. For example, to think about getting married is virtually risk-free: doing it, however, is another story.

Write down the opposite of any idea you have that seems mundane. This technique was used to come up with diagonal oil drilling, life assurance that pays out while you are still living and the stuffed crust pizza.

Imagine you are someone else -- a celebrity, a colleague or a friend. Think about how they would address your objective.

Use external stimuli. They can help to jolt your mind out of linear thinking. Focus on a picture (or a smell, sound or word) that has no obvious connection to what you're thinking creatively about and write down anything that comes to mind. …

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