Magazine article Marketing

Coors Picks Bass Chief for UK Debut

Magazine article Marketing

Coors Picks Bass Chief for UK Debut

Article excerpt

Coors Brewers has picked Mark Hunter, top marketer at the former Bass Brewers, as its marketing chief, handing him responsibility for a marketing budget worth over [pounds sterling]80m.

The appointment comes as parent Coors Brewing Company completes its [pounds sterling]1.2bn acquisition of former Bass brands including Carling, Caffrey's, Reef, Worthington, Grolsch and Hooch from Interbrew. The purchase makes Coors the UK's second-biggest brewer behind Scottish & Newcastle.

As marketing and international development director, Hunter will also be responsible for rolling out Coors Light, which is currently available only in its test markets, Ireland and Scotland.

Hunter's brief is to expand Coors Light into England and Wales. The brand is worth $2.8bn ([pounds sterling]2bn) in the US.

Hunter, who has been marketing chief at Bass since 1998, will also explore new export opportunities for the former Bass brands.

In the past, Bass' export arm has been based around sales of Bass and Tennent's. …

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