Magazine article Marketing

DoH in CRM Plan to Push Anti-Smoking Message

Magazine article Marketing

DoH in CRM Plan to Push Anti-Smoking Message

Article excerpt

The DEPARTMENT OF HEALTH is in talks with direct marketing agencies about plans for an ambitious relationship marketing programme aimed at getting smokers to kick the habit.

The initiative, which has yet to be given the formal green light by ministers, would represent the most sustained effort by the government to build ties with people who are anxious to receive help with giving up smoking.

Along with the expected legislation to ban tobacco advertising and sponsorship, the DM programme would form a key strand of the DoH's efforts to reduce the number of UK deaths caused by smoking each year.

It would also ease the financial burden on the National Health Service of treating smoking-related diseases. Latest estimates suggest that smoking kills 120,000 people in the UK each year and costs the NHS more than [pounds sterling]1.7bn.

Three agencies presented ideas last week to a combined team from COI Communications and the DoH's campaigns division. …

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